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Give us just a single day
of your time and attention and we'll give you the latest, most effective
response-producing tactics and strategies that are working NOW
to drive leads and multiply sales for savvy B-to-B marketers.
Are you excited about your marketing results?
Are your lead-generation efforts paying off for you as
well as you’d like? What about your prospecting lists, are
they populated with the right people at the right companies
and producing profitable results? Happy with your lead-nurturing process? Your close
ratio? Your salespeople?
If
you answered any of the above questions with anything less
than an enthusiastic “YES!” you’ll want to
register
today for this informative, one-of-a-kind, BUSINESS SUCCESS conference.
WWN 2005 Attendee
"I thoroughly enjoyed the WWN program. It was well
organized, professionally produced and very informative.
My biggest concern going in was that it was priced too
cheap to be of significant value, but I was pleasantly
surprised."
Paul Halloran - Mktg. Mgr. - DENIOS - Louisville, KY |
Search engine marketing, telemarketing,
direct mail, business relationship marketing, tradeshow
marketing, marketing strategy...how to identify
super-responsive lists, how to create profitable print
ads, how to get your sales and marketing teams working
together for maximum results, tips on getting top execs to buy
in to your marketing programs...
This fast-paced one-day
conference covers it all,
and your investment is only $249.
Register two or more people from the same company and you
pay only $219. Plus, all attendees will receive
breakfast, lunch, over $80.00 in valuable free bonuses and the
information-packed WWN binder and CD-ROM. All this and the
WWN money-back guarantee of your satisfaction: Register
and attend the conference. If for any reason you are not happy
with the value received, simply notify us within seven days
for a prompt and courteous refund.
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WWN 2005 Attendee
"A well organized event that
offered a variety of
topics - WWN is a must attend event for all
sales and marketing professionals."
Shannon Connelly - Mktg. Mgr. -
Wright Brothers, Inc. |
Nationally prominent
speakers. Sponsored in part by the Business Marketing
Association, WWN features presentations from some of the
nation's top marketing experts including -
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Mike
Hensley - Mr. Hensley is the Co-Founder of HSR
BUSINESS-TO-BUSINESS. Headquartered in Cincinnati, HSR has
earned B-to-B Magazine’s coveted “Agency of the Year”
award four
times in the past eight years and is one of the most respected and
successful marketing firms in the world. Mike will deliver
the WWN opening keynote: Business Relationship Marketing:
Effectiveness and ROI, Now!
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Mike Murray - A
nationally known speaker and search engine marketing (SEM)
veteran, Mike began shaping corporate SEO strategies
as a search engine marketing consultant in 1997. Today, as
Vice President of FathomSEO he leads the company’s efforts
to help such clients as FedEx Custom Critical, Eaton Corp.,
RS Electronics and
others achieve superior results from all their online
activities. Mike will share his insights on
How To Turn
Search Engines Into Sales Machines.
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Michael A. Brown
- Named to B-to-B Magazine's Who's Who List as one of
the top 100 most intelligent and important people in B-to-B
marketing,
Brown is known as the Business-to-Business Phone Expert.
Always among the very top-rated speakers at any conference,
Michael has been helping B-to-B marketers - including Apple Computer, Hewlett-Packard, IBM
and Microsoft - make more profitable use of the phone to find, land
and keep customers for 20-plus years.
If the telephone is an important marketing tool for your
business, this session alone, entitled -
B-to-B
Telemarketing and TeleSales: What’s Working NOW, What’s
Flopping, Where the Money Is - is reason enough to
register.
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WWN 2005 Attendee
"The WWN program was
informative and educational with many excellent takeaways. A
worthwhile investment
of time and money."
Jim Brooks -
Dir., Nat'l Accts. - Budget Truck Rental |
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M. H. “Mac”
McIntosh - Also a member of B-to-B's Who's Who List,
Mr. McIntosh is a highly sought after speaker and one of
North America's top B-to-B sales lead experts.
A frequent presenter and keynoter at national and
international conferences,
Mac has more than 20 years of
experience helping businesses of every size drive more
leads, sales and profits from every marketing dollar they
invest.
And few investments you make are bigger or have more
potential to positively impact your bottom line than the
investments you make in sales and marketing. But getting the
two to work together to maximize results can often be a
challenge. Not anymore. Not after you hear Mac's
presentation entitled, The Truth
About Cats and Dogs: How To Get Marketing and Sales Working
Together For Results.
BONUS: Everyone attending WWN 2006 will
receive a FREE Copy of the 39-Page Special
Report, How to Sell Good Marketing to
Your CEO. Prepared by one of today's leading
research firms that focuses exclusively on actionable,
practical information for marketers, this Report normally
sells for $25.00.
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Steve Badertscher - Mr.
Badertscher is President and Creative Director of
Badertscher Communications, a firm that B-to-B Magazine
has recognized as one of the "Top 75 Advertising
Agencies" in the nation in three out of the last four
years. With over 20 years of award-winning,
response-producing ad-making experience, Steve and
his firm are among the very best in the country at creating
effective B-to-B print advertising that generates leads and
sales near-term, while building brand value over the
long-term.
You'll gain insights into what it takes for you to do
the same in Steve's special WWN keynote entitled,
Myths, Jars & Ducks: Three Rules
for Industrial-Strength Marketing.
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WWN 2005 Attendee
"70% of it was directly relevant
to what we are currently doing, or are looking to do. Good
content. Good presenters."
John Y. Gerhardt -
Marketing Manager -
Rotex |
Plus, you'll also get
profitable pointers from -
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Mary
Miller of DM2-DecisionMaker:
What's Working NOW! How to Uncover the Hidden Value of
Direct Marketing Lists -
In direct marketing NOTHING is more important than making
sure you're targeting the right people. In this insightful
session you'll learn how to successfully navigate the “world
of lists" for responsive prospects that produce golden
results.
Among the many nuggets you'll gain from this presentation
are...The two deadliest mistakes too many B-to-B marketers
make...3
little known secrets to executing super-responsive
campaigns...and How to achieve near-100% deliverability
rates.
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Ernest Nicastro of Positive Response:
What's Working NOW In B-to-B Direct Mail To Drive Leads &
Sales – A marketing Pro for more than 25 years, Ernest
heads up Positive Response, an award-winning B-to-B
marketing firm. You’ll get lots of profitable ideas from his
presentation including…How to get a positive response from
the executive in the corner office…How to generate direct
mail response rates of 15 - 50% or more...How to write
response-producing copy and much more.
BONUS: Everyone attending WWN 2006 will receive a FREE
copy of
the 10-Letter Positive Response Customer Retention &
Business Development Program. Created by Ernest
Nicastro, this program includes the effective and well
received Happy Thanksgiving/Happy Holidays Letter. (One
client liked this letter so much he insisted on paying
Ernest for the rights to use it with his company's
customers.) A $59.95 value, it's yours free when you
register and attend WWN 2006.
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Lee
Sjoquist of Skyline Exhibits: How To Make Your
Tradeshow Marketing Produce Measurable, Moneymaking
Results - Now, more than ever, your trade show
marketing program must generate sales and profits. This
long-time tradeshow Pro will offer up pointers he’s
learned in his 15 years in the industry including…Why
trade show selling is different…Who makes the best booth
staffers, and…3 parts to an effective pre-show promotion.
BONUS: Lee will give all WWN attendees two
information-packed guides
holding over 150 pages of articles, case studies,
checklists, tips, pointers, tactics and strategies for
making sure your tradeshow marketing produces moneymaking
results.
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WWN 2005 Attendee
"This was a terrific program with
great creative ideas and an excellent value. Lots of good and
useful information well organized and professionally
presented. I particularly enjoyed the direct marketing tips."
Brad Ferrell -
Marketing Coordinator - Hull and Knarr |
You get all this and more for
just $249. Register two or more people from the same
company and pay only $219. Seating is
strictly limited and WWN offers a money-back guarantee of
your satisfaction so why wait?
REGISTER NOW
Because here's where you’ll get the tools, tips,
tactics, and strategies to make your company a stronger
competitor in the marketplace. Here's where you’ll hear from
top experts with real-life success stories about real
companies and get proven, tested ideas for growing your
business. Here's where you’ll discover What’s Working NOW –
And How You Can Make It Work For You.
For example, at What's Working NOW you'll learn
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How
an industrial supply business increased its search engine
traffic by more than 1,000% in less than a year
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How
one organization increased its e-mail inquiries by 400%
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How a software firm's telemarketers applied a
lead-rating system to help boost sales 31%
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Why
telemarketers at a big company stopped leaving "call-me-back"
phone mail messages, applied a better strategy instead, and
scored 18
responses and five sales in the first hour!
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How
a strategically placed 2 7/8 inch square sheet of paper
improved direct mail response by 45%
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A
proven 4-step process for turning tradeshow booth visitors
into sales leads
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Details about how an easy-to-execute promotional campaign
produced 150 new leads and 80 new clients
...and - you guessed it - much,
much more.
WWN Money-Back
Guarantee
All What's Working Now programs
are fully covered by our No-Questions-Asked Money-Back
Guarantee. No fine print, just results. Attend the entire
conference, get many times the value, or it's free. Simply
notify us within seven days of the event for a prompt refund.
Seating at this venue is limited.
For maximum savings and assured seating please register today.
REGISTER NOW
See you at the conference!
Questions? Email
ENicastro@wwnowbtb.com.
"Ideas are like rabbits. You
get a couple and learn how to
handle them, and pretty soon you have a dozen."
John Steinbeck
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