Steve Badertscher
President & Creative Director
Badertscher Communications, Inc.
"Myths, Jars & Ducks: Three Rules for Industrial-Strength Marketing"

Steve’s WWN presentation, entitled “Myths, Jars & Ducks: Three Rules for Industrial-Strength Marketing®” will reveal some of the time-tested insights and strategies Badertscher Communications uses to create effective print campaigns for its B-to-B clients. In a noisy marketplace with skeptical customers and too many competitors, the agency has found that what sells today are messages that are both simple and powerful.

Crafting those messages requires that you:

1. Know your prospect

2. Push the “buy” button, and

3. Manufacture magic

Because as Steve will tell you, in today's market -

"It’s all about building the brand while driving immediate sales – and it’s no longer feasible to choose one over the other."

More About Steve Badertscher

In the advertising business since 1979, Steve originally worked for a then prominent “industrial” agency. In 1985, he started Badertscher Communications from an office in his home. Over time, the company evolved from a one-man, one-dog operation into a full-service marketing communications firm that was recently recognized as one of the Top 75 agencies in the country by B-to-B Magazine.

Badertscher Communications is an advertising agency that has definitely found its niche in the world. Or perhaps forged is a more appropriate word. They call it Industrial-Strength Marketing®. By combining intimate B2B customer insights and award-winning creative work, the firm helps leading mid-market manufacturers and service providers establish a brand presence that connects emotionally with their prospects’ values and preferences.

REGISTER TODAY
 

The WWN Guarantee - All What's Working Now programs are fully covered by our No-Questions-Asked Money-Back Guarantee. No fine print, just results. Attend the entire conference, get many times the value, or it's free. Simply notify us within seven days of the event for a prompt refund.

Register today
 

For secure online
registration go to:
 The Business Courier

To register by phone call Joy Lytle at 513-337-9467.

Investment:

Only $249

Two or more people from the same company:
Only $219 per person - save $30.00 per person!

Breakfast & lunch provided.

Registration includes over $80.00 in FREE Bonuses.
 

Money-back Guarantee

If for any reason you are unhappy with the conference simply notify us within seven days of the event for a prompt refund.

For secure online
registration go to:
 The Business Courier

To register by phone call Joy Lytle at 513-337-9467.
 

Staying overnight?
For nearby hotels click here.
 

Over $2500 in door prizes!

Seating is limited.
For assured registration act today.
 

Questions? Email ENicastro@wwnbtb.com

Comments from
WWN 2005 Attendees

"A well organized event that offered a variety of topics - WWN is a must attend event for all sales and marketing professionals."
 Shannon Connelly
 Marketing Manager
 Wright Brothers, Inc.

"Excellent. Very well run. A great value for the money. Good speakers. Good topics. A most enjoyable day."
Kathryn Edwards
Mktg. Svcs. Mgr.
Color Resolutions Int'l

"70% of it was directly relevant to what we are currently doing, or are looking to do. Good content. Good presenters."
John Y. Gerhardt
Mktg. Mgr. - Rotex

"The WWN program was
informative and educational with many excellent takeaways. A worthwhile investment of time and money."
Jim Brooks
Director, National Accounts  Budget Truck Rental

"I believe that the workshop was very...helpful for our business. The speakers helped us confirm that we are doing many good things in our business and helped us think about what else we can be doing to make it better."
Jeffrey A. Miller
 Reg. Sales Mgr.
 Industrial Products Sales, L.L.C.

"It was definitely money well spent."
Todd Ferguson
Marketing Manager
Mesa Industries

"This was a terrific program with great creative ideas and an excellent value. Lots of good and useful information well organized and professionally presented. I particularly enjoyed the direct marketing tips."
Brad Ferrell 
Mktg. Coordinator
 Hull and Knarr

"I got a lot of good information that will be very useful to me."
Danei Edelen
Director of Marketing
MVD Communications

The program was very good. I was impressed that all the speakers took a very direct, no-nonsense, matter-of-fact approach in addressing the subject matter. Everyone was well prepared, very knowledge-able and had a good delivery."
Kim Frick
Clovernook Center for the Blind

Seating is limited.
For maximum savings and assured registration act today.

For secure online
registration go to:
 The Business Courier

For phone registration

call Joy Lytle at 513-337-9467.

Questions? Email ENicastro@wwnbtb.com