Michael W. Hensley, CBC
Executive Vice President – Director of Integrated Marketing Communications
HSR Business to Business
"Business Relationship Marketing:
Effectiveness and ROI, Now!"
 

Business Relationship Marketing (BRM) is an often used, yet little understood term. But understanding BRM and successfully implementing it can have a substantial impact on your company's results. And that's why you want to join us  at WWN for Mike Hensley's opening keynote, "Business Relationship Marketing: Effectiveness and ROI, Now!"  In this insightful presentation you'll gain a clear understanding of what BRM is, why it's important, and how you can use it to grow your business.

Plus, you'll get a look into some of the tactics and strategies HSR is currently using to defend and grow market share for such leading industrial companies as Kodak, Makino, USG Corporation and scores of others. Better yet, you'll learn how to apply these tactics and strategies to power improved results in your business.

Among the many insights you'll gain from Mike's keynote are -

• Current best practices in Business Relationship Marketing (BRM)

• How to use BRM to gain an unfair advantage in your market

• Successful differentiation strategies for B-to-B marketers

• How to develop marketing programs that deliver ROI today, tomorrow and for years to come

...and more. 

You don't want to miss this keynote by one of the nation's preeminent marketing strategists.  Because here is where you'll learn how to implement a successful BRM strategy that can help put your competitors out of business, which may be timely - considering that that's exactly what they're trying to do to you.

More About Mike Hensley

Mike Hensley, Executive Vice President/Director of Integrated Marketing Communications, co-founded HSR in 1981. Throughout his more than 25-year career, Mike has always seen the value that integration can bring to the business marketer. As HSR’s “integration czar,” Hensley channels that passion into brilliant marketing communications strategies.

Intimately familiar with the marketing needs of customers in a wide variety of business segments, Hensley has a unique appreciation of how integrated strategies must coordinate the conventional marketing tactics of HSR Business to Business’ customers to be successful as a customer relationship marketing cornerstone.

REGISTER TODAY
 

The WWN Guarantee - All What's Working Now programs are fully covered by our No-Questions-Asked Money-Back Guarantee. No fine print, just results. Attend the entire conference, get many times the value, or it's free. Simply notify us within seven days of the event for a prompt refund.

Register today
 

For secure online
registration go to:
 The Business Courier

To register by phone call Joy Lytle at 513-337-9467.

Investment:

Only $249

Two or more people from the same company:
Only $219 per person - save $30.00 per person!

Breakfast & lunch provided.

Registration includes over $80.00 in FREE Bonuses.
 

Money-back Guarantee

If for any reason you are unhappy with the conference simply notify us within seven days of the event for a prompt refund.

For secure online
registration go to:
 The Business Courier

To register by phone call Joy Lytle at 513-337-9467.
 

Staying overnight?
For nearby hotels click here.
 

Over $2500 in door prizes!

Seating is limited.
For assured registration act today.
 

Questions? Email ENicastro@wwnbtb.com

Comments from
WWN 2005 Attendees

"A well organized event that offered a variety of topics - WWN is a must attend event for all sales and marketing professionals."
 Shannon Connelly
 Marketing Manager
 Wright Brothers, Inc.

"Excellent. Very well run. A great value for the money. Good speakers. Good topics. A most enjoyable day."
Kathryn Edwards
Mktg. Svcs. Mgr.
Color Resolutions Int'l

"70% of it was directly relevant to what we are currently doing, or are looking to do. Good content. Good presenters."
John Y. Gerhardt
Mktg. Mgr. - Rotex

"The WWN program was
informative and educational with many excellent takeaways. A worthwhile investment of time and money."
Jim Brooks
Director, National Accounts  Budget Truck Rental

"I believe that the workshop was very...helpful for our business. The speakers helped us confirm that we are doing many good things in our business and helped us think about what else we can be doing to make it better."
Jeffrey A. Miller
 Reg. Sales Mgr.
 Industrial Products Sales, L.L.C.

"It was definitely money well spent."
Todd Ferguson
Marketing Manager
Mesa Industries

"This was a terrific program with great creative ideas and an excellent value. Lots of good and useful information well organized and professionally presented. I particularly enjoyed the direct marketing tips."
Brad Ferrell 
Mktg. Coordinator
 Hull and Knarr

"I got a lot of good information that will be very useful to me."
Danei Edelen
Director of Marketing
MVD Communications

The program was very good. I was impressed that all the speakers took a very direct, no-nonsense, matter-of-fact approach in addressing the subject matter. Everyone was well prepared, very knowledge-able and had a good delivery."
Kim Frick
Clovernook Center for the Blind

Seating is limited.
For maximum savings and assured registration act today.

For secure online
registration go to:
 The Business Courier

For phone registration

call Joy Lytle at 513-337-9467.

Questions? Email ENicastro@wwnbtb.com