Ernest Nicastro
Principal
Positive Response
"What's Working NOW In B-to-B Direct Mail To Drive Leads & Sales "
 

 

 

 

 

 

Hi, I'm Ernest Nicastro and I'm looking forward to seeing you at WWN 2006. Direct mail is still one of the most powerful and profitable marketing tools any B-to-B marketer has in his or her marketing toolbox. IF that tool is used in the right way. And how to use direct mail for maximum impact to maximize its effectiveness in driving leads and sales for your business is what my presentation is all about.

 

I've got a lot of proven ideas, tips, tactics, strategies and case study results to share with you that you'll be able to adapt, adopt or just outright steal to grow your business including -

  • 9 Rules for writing copy that gets read - and acted on

  • Three proven direct mail strategies for multiplying leads and sales

  • How creative use of a water bottle, a bank pouch, and a mini-trashcan helped one B-to-B marketer generate a 14% response rate and close over 5% of the businesses they targeted with their mailers

  • How a strategically placed 2 7/8 inch square sheet of paper improved response by 45%

  • Case study results from 4 different dimensional mail campaigns targeting top executives...where the average cost for the mailer and fulfillment of the offer was $390, while producing an average of over $43,000 in revenue per mailer

  • How a hollowed out, zippered coconut shell helped one software company close a $67,000 sale

  • Why creativity in direct mail is less important than connectivity

...and much more.

 

Please join me for an informative session filled with practical, proven, actionable ideas, tips and pointers for making that direct marketing workhorse, direct mail, work even harder at producing results for you and your business.

 

BONUS: Everyone attending WWN 2006 will receive a free copy of the Positive Response Customer Retention & Business Development Program. A $59.95 value, this 10-letter package includes -

  1. The beat the Holiday rush "Happy Thanksgiving Letter."  (One client liked this letter so much he insisted on paying me to use it himself.)

  2. The buck stops here "President's Welcome Letter." 

  3. The response-producing  "Ask For The Referral Letter."

  4. The no buyer' s remorse "After The Sale Follow-Up Letter."

  5. The keep the business coming "New Sales Rep Introduction Letter."

  6. The get valuable feedback that will make you more successful "Survey Cover Letter."

  7. Attention-grabbing "Thank-You Letter."

  8. (2) No special reason "Customer Appreciation Letters."

  9. Thank you letter for high-tech companies.

REGISTER TODAY
 

The WWN Guarantee - All What's Working Now programs are fully covered by our No-Questions-Asked Money-Back Guarantee. No fine print, just results. Attend the entire conference, get many times the value, or it's free. Simply notify us within seven days of the event for a prompt refund.

 

"I promise you an excellent presentation,
filled with useful, actionable content."

 

"I just wanted to say thanks for a terrific presentation at our breakfast seminar series. I liked how you kept people tuned in with lots of interesting and useful marketing and lead-generation ideas most people never think of. Your exercises got people thinking about how to apply your ideas in their businesses, and the feedback from the speaker evaluation forms place you right alongside the very best presentations we've had all year."

Tom Broadbent

General Manager

Precision Printing

Columbus, OH

 

"I want to thank you for helping to make our Business Wake-Up Call Seminar a big success. The presentation you made was awesome!  A dynamic, fun and informative presentation. Most importantly you gave our members a number of unique and effective ideas they can use to make their marketing programs more profitable."

Shari Bates

Executive Director

NARI of Central Ohio
 

Register today
 

For secure online
registration go to:
 The Business Courier


 To register by phone call Joy Lytle at 513-337-9467.

 

Investment:

Only $249

Two or more people from the same company:
Only $219 per person - save $30.00 per person!


Breakfast & lunch provided.

Registration includes over $80.00 in FREE Bonuses.
 

Money-back Guarantee

If for any reason you are unhappy with the conference simply notify us within seven days of the event for a prompt refund.


For secure online
registration go to:
 The Business Courier


 To register by phone call Joy Lytle at 513-337-9467.
 

Staying overnight?
For nearby hotels click here.
 

Over $2500 in door prizes!
Seating is limited.
For assured registration act today.
 

Questions? Email ENicastro@wwnbtb.com


Comments from
WWN 2005 Attendees

 

"A well organized event that offered a variety of topics - WWN is a must attend event for all sales and marketing professionals."
 Shannon Connelly
 Marketing Manager
 Wright Brothers, Inc.

 

"Excellent. Very well run. A great value for the money. Good speakers. Good topics. A most enjoyable day."
Kathryn Edwards
Mktg. Svcs. Mgr.
Color Resolutions Int'l

"70% of it was directly relevant to what we are currently doing, or are looking to do. Good content. Good presenters."
John Y. Gerhardt
Mktg. Mgr. - Rotex

"The WWN program was
informative and educational with many excellent takeaways. A worthwhile investment of time and money."
Jim Brooks
Director, National Accounts  Budget Truck Rental

"I believe that the workshop was very...helpful for our business. The speakers helped us confirm that we are doing many good things in our business and helped us think about what else we can be doing to make it better."
Jeffrey A. Miller
 Reg. Sales Mgr.
 Industrial Products Sales, L.L.C.

"It was definitely money well spent."
Todd Ferguson
Marketing Manager
Mesa Industries

"This was a terrific program with great creative ideas and an excellent value. Lots of good and useful information well organized and professionally presented. I particularly enjoyed the direct marketing tips."
Brad Ferrell 
Mktg. Coordinator
 Hull and Knarr

"I got a lot of good information that will be very useful to me."
Danei Edelen
Director of Marketing
MVD Communications

The program was very good. I was impressed that all the speakers took a very direct, no-nonsense, matter-of-fact approach in addressing the subject matter. Everyone was well prepared, very knowledge-able and had a good delivery."
Kim Frick
Clovernook Center for the Blind
Seating is limited.
For maximum savings and assured registration act today.

For secure online
registration go to:
 The Business Courier

For phone registration

call Joy Lytle at 513-337-9467.

 

Questions? Email ENicastro@wwnbtb.com